Duke Cannon
  • Minneapolis, MN, USA
  • Full Time

HSA, Health Insurance.


Company and Job Overview

Duke Cannon Supply Co. is an entrepreneurial venture with a focus on premium men's grooming/lifestyle products and sold across a variety of sales channels. With a mission to double our sales every year, we are looking to hire a select group of smart, creative, and fun people to help us crush it.

We are currently seeking applicants for the role of Digital Marketing Strategist. This person will work side-by-side the company Co-Founder and VP-Marketing to help concept, execute, analyze, and optimize all aspects of our digital marketing efforts. This includes, but is not limited to, leading our digital advertising, social media planning, website management, email marketing, SEO, measurement and reporting.  

Primary Responsibilities:

  • Stay abreast of current digital marketing trends and new technology and proactively monitors competitor web strategies to be world-class.
  • Set the media strategy by providing data-driven recommendations that guide key digital media decisions
  • Collaborate with design team and agencies to develop content for digital advertising and paid social
  • Execute and continually optimize all Google AdWords execution, including: paid search, shopping campaigns, banner campaigns, YouTube video, etc.
  • Oversee paid social execution with agency for Facebook, Instagram, and Snapchat
  • Lead Pinterest execution
  • Lead website content strategy and execution, including new product launches, promotions, website content creation, functional enhancements, and review management, etc. for our website along with any and all partner websites
  • Provide copy-writing assistance to VP Marketing
  • Lead and optimize email marketing, including developing new strategies to build our subscriber base
  • Work collaboratively with Social Media Manager to develop new social strategies to drive followership and engagement rates
  • Analyze key data to make recommendations to optimize performance

Requirements:

Bottom Line:

This job is for rock stars only. This role will be a career builder for the right candidate as it will provide an unparalleled learning experience and the opportunity to put real wins on the board. But it will be hard work. Some of it will be sexy work; some of it will be dirty work. If you question whether this job is for you'it's not. If you know this job is for you and you meet the skills qualifications below, then please apply.

  • A 4 year Bachelor's Degree with preference given to degrees in Business Administration, Marketing, or Communications. Please include GPA with resume.
  • At least 4+ years of relevant experience in digital marketing. Digital acumen is a must, including:
    • Proficiency in Google Analytics
    • Proficiency with paid social execution (Facebook and Instagram)
    • Proficiency with Google AdWords
    • Knowledge of Shopify and associated applications
    • Proven success managing email marketing campaigns
    • Adobe Creative Suite skills a huge plus

 

  • A creative, entrepreneurial mindset. The ideal candidate will have the passion to work in a rapidly-changing environment and will be willing to roll up the sleeves to advance the brand' interests.

Reporting Structure and Company Location

Duke Cannon Supply Co. is located in the North Loop neighborhood of Minneapolis, steps from Target Field, and tons of restaurants and bars. This person will report directly to the VP Marketing/Co-Founder, but will also work closely with the other members of the creative team. 

Company Culture

As a lean start-up, the Duke Cannon Supply Co. is a fast paced environment where decisions are vetted quickly and opportunities are relentlessly attacked. There is the occasional long day, but we understand the need for personal flexibility as well. We have a very informal culture with an emphasis on having fun (we sell soap, after all), though we have the most fun when we exceed our financial goals. The company's leaders are dedicated to the growth and development of the team; as such, we want to ensure that any employees have a much richer and rewarding experience than what one might expect working for a large company.

Salary and Benefits

Duke Cannon offers a competitive market salary plus insurance commensurate with experience. Bonus eligibility starts after 6 months of employment.  Because of our rapid growth, bonus payouts have typically exceeded base expectations and compensation increases have far outpaced inflation.

Full Job Description
Duke Cannon
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